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Channel: Social Media and Technology Blog Boston by SchneiderMike » Location
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Forrester Recommends Caution with LBS

According to a Forrester of study US Online adults, only 4% have ever used location based applications. The report has some very interesting data [although the definition of Location Based Social...

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Facebook Places: The McDowell’s of LBS

“They got the Big Mac we got the Big Mick” – Cleo McDowell in Coming to America We got the trapezoid, they got the square Notice the 4 in the places logo and it’s nearly in a square. Is this a sign of...

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Why Geo Location Matters and Why You Should Attend Geo M

October 4-8, MITX presents Future M week in Boston. On October 4th, brands, marketers, technologists, entrepreneurs, venture capitalists, students and business people and will gather in Cambridge at...

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Check in for Value

The more I talk to people about location and location based services, the more I hear the question: “Why?”. People want me to tell them what the purpose of the check in is and why they continue to...

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The LBS Do You Know Movement

One of the things I hear most about location based systems is that people want offers. They want to get stuff for checking in. Some people wonder why they do not see a special in every application...

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Whrrl Gets Results for Murphy USA

When talking about Location-Based marketing, there is an awful lot of talk about ROI and value. It’s a subject that many people dance around because, as with most emerging technologies, the key...

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Location Based Marketing – We Are Just the Dummies

When Aaron Strout, marketer and LBS Ninja approach me to partner with him on Wiley’s location based marketing book, I thought “we are just the dummies.” I am excited to announce that we will be writing...

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Virtual Items Are A Key to Gowalla’s Success

Gowalla has announced a partnership with Disney that essentially gives them the right to further beautify their application with gorgeous Walt Disney World stamps. It is remarkable and worthy of the...

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Ditto May Not Be Used As Intended

Today my friend Uwe Hook told me that the future of location-based marketing was here and that I should give it a try. I am frequent user of a lot of apps, many of which are location-based and new...

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Is Uber the Most Elegant Use of Mobile to Date?

This post is for 2 audiences: People who travel to or live in Boston, New York, Chicago, Seattle or San Francisco. Startups looking for inspiration.   If you are a startup and you are looking for...

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