Forrester Recommends Caution with LBS
According to a Forrester of study US Online adults, only 4% have ever used location based applications. The report has some very interesting data [although the definition of Location Based Social...
View ArticleFacebook Places: The McDowell’s of LBS
“They got the Big Mac we got the Big Mick” – Cleo McDowell in Coming to America We got the trapezoid, they got the square Notice the 4 in the places logo and it’s nearly in a square. Is this a sign of...
View ArticleWhy Geo Location Matters and Why You Should Attend Geo M
October 4-8, MITX presents Future M week in Boston. On October 4th, brands, marketers, technologists, entrepreneurs, venture capitalists, students and business people and will gather in Cambridge at...
View ArticleCheck in for Value
The more I talk to people about location and location based services, the more I hear the question: “Why?”. People want me to tell them what the purpose of the check in is and why they continue to...
View ArticleThe LBS Do You Know Movement
One of the things I hear most about location based systems is that people want offers. They want to get stuff for checking in. Some people wonder why they do not see a special in every application...
View ArticleWhrrl Gets Results for Murphy USA
When talking about Location-Based marketing, there is an awful lot of talk about ROI and value. It’s a subject that many people dance around because, as with most emerging technologies, the key...
View ArticleLocation Based Marketing – We Are Just the Dummies
When Aaron Strout, marketer and LBS Ninja approach me to partner with him on Wiley’s location based marketing book, I thought “we are just the dummies.” I am excited to announce that we will be writing...
View ArticleVirtual Items Are A Key to Gowalla’s Success
Gowalla has announced a partnership with Disney that essentially gives them the right to further beautify their application with gorgeous Walt Disney World stamps. It is remarkable and worthy of the...
View ArticleDitto May Not Be Used As Intended
Today my friend Uwe Hook told me that the future of location-based marketing was here and that I should give it a try. I am frequent user of a lot of apps, many of which are location-based and new...
View ArticleIs Uber the Most Elegant Use of Mobile to Date?
This post is for 2 audiences: People who travel to or live in Boston, New York, Chicago, Seattle or San Francisco. Startups looking for inspiration. If you are a startup and you are looking for...
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